CITY BRANDING

The brief for this project was to create a dynamic identity for a city. I chose to work with the capital of South Korea, Seoul. I drew inspiration from the iconic building Dongdaemun Design Plaza, by using the grid as the base for my design. Seoul is a city of millions, and I wanted to visualize the millions of people moving around every second.

The concept is to show a glimpse of how the city is moving all the time. This means that you, as a tourist or enthusiast, can get a "stamp" of how Seoul was moving the exact moment you were there.